September 2007 - A Fruitful Partnership for Browns and SACAB

Browns Restaurant & Wine Cellar and SACAB, South Africa’s high profile taxi service have announced their recent partnership. The synergy between these two prestigious companies will see the sharing of skills and resources to provide enhanced services to their target markets.

Both service providers are known for ‘going the extra mile’ for their customers. Both are seen as the provider of choice to many top corporates in South Africa, and the unique services delivered by these two companies, which has seen them excel in their respective industries, is sure to make for a highly fruitful relationship between SACAB and Browns.

SACAB’s fleet offers a multitude of transport services to individuals and corporates, none as quirky and original as the London Taxi which SACAB have secured the rights to distribute. These authentic London cabs service major airports, hotels, business hubs and shopping centres nationally.

These purpose made, high quality vehicles offer a number of benefits which distinguish London taxis from ordinary cabs. They are instantly recognisable and easy to hail, they have been designed to maximise practicality and comfort for both passenger and taxi driver and they are on call 24 hours a day, 365 days a year. It is no wonder these cabs have proved a hit with top corporates and the up-market echelons of society – not so ironically, just the caliber of patron who typically frequents Browns Restaurant.

Browns of Rivonia is no stranger to service excellence either. For 17 years they have brought the splendor of the Cape winelands to the heart of Johannesburg. Browns’ reputation for exquisite wines and delicious dishes has secured the former farmhouse a place amongst the city’s best loved landmarks. Browns is a venue for all seasons, with the sunny garden inviting languorous lounging in summer and the blazing fire adding a touch of warmth in the chilly winter months.

Up to 50 people can dine in the magnificent wine cellar surrounded by 33 000 bottles of the finest South African and International wines available and for the eighth year running they have earned the title of ‘Best Business Lunch Venue’ by Leisure Options magazine.

Both SACAB and Browns identified an opportunity for growth and excellence in service delivery and therefore decided to collaborate on a unique and exciting social responsibility campaign. The restaurant will promote safety on our roads by encouraging patrons to make use of the SACABs after an evening of fine wining and dining should they not wish to drive themselves home. To show their commitment Browns has already branded two of the cabs which are regularly on standby outside of the restaurant. In return, SACAB stands to benefit from the increased traffic provided by Browns’ patrons as well as the general exposure to the SACAB brand.

Not only do the cabs serve as an alternate mode of transport, but they are also aimed at promoting the Browns brand. Comments Browns Marketing Manager, Lara Edwards, “We chose to go with the cabs because we were looking for an eye-catching, alternative advertising medium to our regular communications channels and in addition, the cabs offer the added benefit of being an alternative transport option for our guests, and that’s a value offering that differentiates us from most other dining venues.”

And the striking cabs are getting everyone talking. John Rice, Managing Director of Graffiti, the company contracted to brand the cabs adds, “Browns have found a very unique way of utilising their vehicles that is obviously of benefit to any business in the hospitality industry. They are going the extra mile for their diners whilst still doing a great branding awareness job at the same time.”

Call 011 803 7533 or email communications@browns.co.za